At 18 years old I signed a three years contract with Sony Music Italy. From 18 to 21 I split my time between Rome and Milan, playing music, creating content, collaborating with global brands through influencer marketing campaigns. During this period, I released an album, crafted hundreds videos, and reached hundreds of thousands of people. Those years, those successes and those failures and errors profoundly shaped me.

After a dedicated year of studying, I began applying to small agencies and taking on freelance work for website maintenance and SEO. Eventually I landed my first agency role as a social media manager, where I gained invaluable experience within a tight-knit team. While working at the agency I started working with on an online business, but that's a more 2020 story.

In late 2019, I began validating an online membership for financial trading education through subscriptions. At that time, we had under 50 clients. However, by 2020, we achieved significant milestones:
We successfully acquired 150 recurring paying customers.
We executed a comprehensive project rebranding, including the website and pricing structure. We transitioned from a monthly fee of 69€ to a 3-month fee of 300€.
Our revenue skyrocketed by 225% compared to 2019.

In 2021, the project transformed into a fully-fledged legal company, marking its official status as a business. Throughout the year we launched 2 new digital products while enhancing user experience and increasing customer retention and LTV. Additionally, we organized a two-week vacation for our clients,  dedicated to observing, analyzing, and trading the market collectively.

Feeling stuck in my freelancing career, I made the decision to expand my skills by learning from experienced professionals in my field. I successfully applied for a position at a reputable creative production agency in Rome. Currently, I collaborate with clients such as Bvlgari, MaxMara, ITA Airways, and others, focusing on digital banners, landing pages, and creative  digital material. After 2 years inside the agency I am actively seeking roles as a Marketing Specialist within companies with 1k to 10k employees, between Italy and North Europe.