Framing the problem is crucial to the success of any project. In this phase I make sure I understand everything about the company, as well as the market it operates in, who is the target audience, who are the existing clients and how they communicate with them.
What are the company’s competitors and what is the the real problem we’re trying to solve, what's the budget to solve it and what are the key points and deadlines.

Every project or business has to achieve business goals. I think about a strategy to actualize them. This phase is mostly done through workshop with you, the client. I’m a big believer of collaboration and co-creation.

Presentazione di un piano strategico "pronto all'uso" di 3mesi che, a seconda degli obbiettivi e delle risorse a disposizione, comprenderà uno o più canali di traffico, ed una serie di operazioni connesse e volte ad acquisire nuovi clienti.

Guided by a Design Thinking approach, I create multiple concepts to solve the problem we identified. However, only the real viable solution make it to you. I don’t present sketches or rough ideas, I present working solutions to the problem.